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Build your professional reputation through strategic personal branding fundamentals
We spent considerable time analyzing Personal Branding for Creative Professionals, and here's what we discovered. This course, taught by Dorie Clark (who teaches executive education at Columbia Business School and formerly taught at Duke University's Fuqua School of Business), focuses on helping creative professionals build their professional reputation systematically.
The course spans approximately 9 hours of content across 20 lessons, covering everything from understanding personal branding fundamentals to implementing practical networking strategies. What caught our attention was how Clark structures the content, starting with internal brand discovery, then moving to external communication, and finally tackling relationship-building.
You'll learn to craft your personal narrative, develop your online presence (though keep in mind this was filmed in 2016, so social media tactics might need updating), master media interviews through mock sessions, and implement what Clark calls the "Wingman Strategy" for networking. The course also features a guest expert, Susan RoAne, who adds perspective on professional networking.
What's particularly interesting is that this course doesn't promise overnight success or guaranteed income (refreshing in today's hyperbolic course market). Instead, it positions itself as a foundational framework for creative professionals who want to establish their expertise and visibility in their field.
For context, Dorie Clark isn't just another online course creator. She's authored four books including "The Long Game" and "Reinventing You," has been recognized multiple times by Thinkers50 as one of the Top 50 business thinkers, and was named the #1 Communication Coach by the Marshall Goldsmith Leading Global Coaches Awards. She's also a frequent contributor to Harvard Business Review and hosts "Better," a weekly interview show for Newsweek.
Beginner (No Prior Experience Needed)
light Light (1–5 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Learn A New Skill
Reviews show appreciation for Clark's expertise and practical approach, though some note the content feels dated given its 2016 release date
"Dorie provides actionable advice that helped me take control of my professional reputation." - CreativeLive User
"This masterclass in personal branding was exactly what I needed to set myself apart." - Workshop Attendee
"The networking strategies alone were worth the price of admission." - Online Review
"Clark's approach to personal branding is refreshingly practical rather than theoretical." - Course Participant
"Great for understanding the fundamentals, though I wished for more advanced techniques." - Creative Professional
Limited specific discussions on Reddit or Quora about this particular course, though Dorie Clark's broader work receives positive mentions across professional forums
Students appreciate Clark's expertise and practical frameworks, though the 2016 release date means some tactical advice needs updating
The course promises to help creative professionals build their personal brand, which aligns with the content delivered
No significant price fluctuations identified
Fast Class version available through subscription, no aggressive upselling detected
Limited verified success stories available specifically for this course
Marketing remains honest and straightforward without exaggerated promises
CreativeLive offers professional production quality with reliable streaming
Lifetime access after purchase, unclear if downloadable for offline viewing
CreativeLive provides responsive design and mobile apps for cross-device access
Standard internet connection, no specialized hardware needed
CreativeLive delivers a polished learning experience with high production values. The platform's intuitive navigation and professional video quality enhance the learning experience. While we couldn't confirm downloadable options, the streaming quality and cross-device compatibility meet expectations for this price category
No significant complaints found during our research
CreativeLive maintains standard refund policies with no reported issues
Transparent course descriptions without exaggerated income claims
Minimal negative feedback identified in public forums
We found no concerning red flags. The course delivers what it promises without misleading marketing tactics
At $169, the course offers solid foundational content from a recognized expert, though the 2016 release date impacts current relevance
After thorough analysis, we can confirm that Personal Branding for Creative Professionals delivers legitimate value for creative professionals seeking foundational branding knowledge. Dorie Clark brings impressive credentials (including recognition as the #1 Communication Coach by Marshall Goldsmith and multiple Thinkers50 honors) that validate her expertise.
The course's strength lies in its systematic approach to personal branding, moving logically from self-discovery to external communication. The 9-hour curriculum covers essential topics comprehensively, and the inclusion of mock interviews provides practical application opportunities rarely seen in similar courses.
However, we must address the elephant in the room: this course was created in 2016. While core branding principles remain timeless (storytelling, positioning, relationship-building), the tactical advice around social media needs updating. You'll need to supplement the social media modules with current best practices.
For its mid-ticket price of $169, the course represents reasonable value, especially considering CreativeLive's production quality and lifetime access. We found no concerning red flags, misleading marketing, or hidden costs. The lack of recent updates and direct instructor support are limitations, but these are offset by Clark's expertise and the comprehensive curriculum.
If you're a creative professional looking for a structured introduction to personal branding from a credible expert, this course provides that foundation. Just be prepared to modernize some tactical elements for today's digital landscape.
At $169, the course offers solid foundational content from a recognized expert, though the 2016 release date impacts current relevance
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We spent considerable time analyzing Personal Branding for Creative Professionals, and here's what we discovered. This course, taught by Dorie Clark (...
We spent considerable time analyzing Personal Branding for Creative Professionals, and here's what we discovered. This course, taught by Dorie Clark (...
We spent considerable time analyzing Personal Branding for Creative Professionals, and here's what we discovered. This course, taught by Dorie Clark (...
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