• Course
  • Personal Branding for Creative Professionals

Personal Branding for Creative Professionals
Review

Build an online and offline brand, presence, and portfolio.

Medium
  • Last updated 01/01/2023
by Dorie Clark

What you'll learn ? Overview

Personal Branding for Creative Professionals is a practical, no-nonsense course designed to help creatives carve out a distinct personal brand—both online and offline. Led by Dorie Clark, a recognized expert in branding and self-reinvention, the program focuses on actionable strategies for building your presence, refining your message, and making a memorable first impression.

You'll learn how to communicate your unique value, craft a portfolio that pops, and sidestep common pitfalls that make self-promotion feel awkward. The target audience? Designers, writers, artists, freelancers, and anyone in the creative fields looking to get noticed and advance their business or career.

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Is this course for you?

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Prior experience needed

Beginner (No Prior Experience Needed)

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Time commitment

light Light (1–5 Hours/Week)

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Learning style

Self-Paced (Work On Your Own Schedule)

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Goal

Make Money

Best suited for:

Ideal for creative professionals, freelancers, and artists seeking to clarify their brand and grow their business or reputation.

Instructor

Dorie Clark

Renowned Business Strategist and Communication Expert Legitimacy Score: 9/10
Dorie Clark is a highly respected figure in the business world, recognized for her expertise in personal branding, professional reinvention, and strategic communication. As of 2025, she has solidified her position as a top-tier business thinker, having been named three times to the Thinkers50 list of the Top 50 business thinkers globally. Clark's influence extends beyond consulting and speaking; she is a prolific author with multiple bestselling books and a regular contributor to prestigious publications like the Harvard Business Review.
Clark's career trajectory is marked by significant milestones. She transitioned from journalism to political communications, serving as a spokeswoman for high-profile campaigns. In 2006, she launched her marketing strategy consulting business, which evolved into a multifaceted career encompassing writing, professional speaking, and teaching. As of 2025, Clark holds a distinguished position as an executive education professor at Columbia Business School, where she imparts her wealth of knowledge to future business leaders. Her consulting portfolio boasts collaborations with global giants such as Google, Microsoft, and the World Bank.
• Named #1 Communication Coach globally by Marshall Goldsmith Leading Global Coaches Awards
• Wall Street Journal bestselling author of 'The Long Game', 'Entrepreneurial You', 'Reinventing You', and 'Stand Out'
• 'Stand Out' recognized as #1 Leadership Book of the Year by Inc. magazine
• Three-time honoree on Thinkers50 list of Top 50 global business thinkers
• Regular contributor to Harvard Business Review, TIME, and Entrepreneur
• Executive education professor at Columbia Business School
• Recipient of multiple book translations into languages including Russian, Chinese, and Arabic
• Keynote speaker at Harvard Business School's Dynamic Women in Business Conference
• Featured speaker at the World Bank's 'Innovate4Climate' conference
• Guest lecturer at IE Business School in Madrid, Spain
• Presenter at the U.S. Library of Congress
• Speaker at Google HQ for their internal leadership series
• Host of 'Better', a weekly video interview program for Newsweek
• Guest on numerous podcasts including 'HBR IdeaCast' and 'Masters of Scale'
• TEDx speaker on personal branding and reinvention
Clark cultivates a robust digital footprint across various platforms. She regularly shares insights on LinkedIn, offering daily business tips and career advice. Her Twitter feed is a mix of industry commentary and personal reflections, updated several times a week. Clark's YouTube channel features interviews with thought leaders and excerpts from her speaking engagements, with new content added bi-weekly. Her Instagram showcases behind-the-scenes glimpses of her professional life and book tour moments, updated 2-3 times per week.

Course Details

  • ⏱ Duration1
  • 📶 DifficultyMedium
  • ⌛ Access Lifetime
  • ⏰ Time investmentLight (1–5 Hours/Week)
  • 🧠 PrerequisitesNone stated—open to all creative professionals.
  • 💻 RequirementsLaptop or desktop, internet access, optional: camera for portfolio work.
  • 💸 Hidden CostsNone; optional tools for website/portfolio may add cost.
  • 🙋‍♂️ Support OptionsAccess to CreativeLive community forum; no live Q&A after course release.

Course content

  • Module 1: Introduction to Personal Branding
  • Module 2: Overcoming Discomfort with Self-Promotion
  • Module 3: Crafting Your Message and First Impression
  • Module 4: Building Your Online Presence and Portfolio
  • Module 5: Authentic Networking and Brand Expansion
  • Module 6: Case Studies and Q&A

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Feedbacks

Overall sentiment

Reviews are largely positive, with participants appreciating Dorie Clark's clear guidance and real-world examples. The course is seen as practical and confidence-boosting, especially for those who struggle with self-promotion.

Praised points

Clarity, actionable advice, and relatability stand out.
  • Engaging, insightful instruction
  • Useful frameworks for creatives
  • Focus on authenticity in branding

Criticisms

Some users note that the material can feel basic for advanced marketers, and a few wish for more industry-specific case studies.
  • Not in-depth for experienced brand strategists
  • Limited on advanced tactics

Testimonials

"Dorie's advice made me rethink my entire portfolio."
"I finally feel confident pitching myself to clients."
"The frameworks are simple but effective."
"I wish I'd found this course years ago."
"Engaging, practical, and inspiring."

Social insights

Discussion threads often highlight Dorie Clark's reputation and teaching style, with users citing her Harvard Business Review contributions as a mark of credibility. Most agree the course is best for early- to mid-career creatives, not branding veterans.

Video review

Marketing Analysis

Claim Verification

The course promises to help creatives build an authentic brand and portfolio. User feedback and reviews confirm these outcomes for most participants.

Price History

Has ranged from $29 to $99; currently $49 as of 2025.

Upsell Practices

Occasional upsell to CreativeLive all-access pass; no aggressive upselling within course.

Student Success

Testimonials highlight increased confidence and better self-promotion; no formal case studies published.

Platform & Delivery

Learning Platform

CreativeLive—generally reliable with user-friendly navigation.

Content Accessibility

Lifetime access to replays; downloadable materials available.

Mobile Compatibility

Mobile-friendly site and app.

Technical Requirements

Basic internet connection, modern browser or CreativeLive app.

Red flags check

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Complaints

No significant complaints or disputes found. Some users found the course basic, but no serious issues reported.

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Refund policy issues

No major issues reported; CreativeLive has a standard refund policy.

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Marketing practices

Transparent—promises practical skills, not overnight fame.

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Community feedback

Generally positive, with some mild critiques on depth for advanced learners.

Is this course legit?

Value For Money

Delivers strong foundational branding skills at a fair price; especially valuable for beginners.

Conclusion

We recommend it for creatives seeking actionable, real-world branding advice—especially those new to self-promotion.

FAQs about this course

It teaches creative professionals how to develop a personal brand, build an online/offline presence, and craft a compelling portfolio.

Dorie Clark is a branding expert, author, and adjunct professor at Duke University, with clients including Google and Microsoft.

Yes, it is designed for those new to personal branding and creative business.

No prerequisites—open to all creative professionals.

You get lifetime access to the course materials.

You can participate in the CreativeLive community forum for peer support.

Yes, CreativeLive is mobile-friendly and has an app.

No, it is a self-paced course with pre-recorded content.

Yes, CreativeLive offers a standard refund policy.

You'll be able to articulate your brand, create a standout portfolio, and confidently promote your creative work.
thumbnail Images
$ 49
Total score: 8,0/10 ⭐
  • Duration1
  • DifficultyMedium
  • Release Date01/01/2016
  • Format Self-Paced
  • AccessLifetime
  • Time InvestmentLight (1–5 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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Our Methodology

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Our Rating System

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Personal Branding for Creative Professionals Review