We spent considerable time researching "Social Media Mastery" by Blair Kaplan Venables, and here's what we discovered. This appears to be a discontinued cohort program that ran around 2017, designed to help entrepreneurs and small business owners develop comprehensive social media marketing skills.
According to our research, the program was structured to include live Q&A sessions and a supportive community component. Blair Kaplan Venables, who's the CEO and Founder of Blair Kaplan Communications (a PR agency based in British Columbia), brought over 15 years of social media marketing experience to the program.
While the original "Social Media Mastery" course isn't currently available, Blair has continued teaching social media strategies through other formats. Most recently, she conducted a workshop titled "2025 Social Media Mastery: Supercharge Your Strategy with AI" in November 2024 through the Kamloops Chamber of Commerce. This suggests she's updated her teaching to include current trends like AI integration, though this workshop appears to be a different offering from the original course.
Given Blair's expertise (she's been featured in Forbes, CBC Radio, Entrepreneur, and Thrive Global), the program likely covered fundamental topics like social media strategy development, content creation, personal branding, and platform-specific tactics. However, we couldn't verify the exact curriculum or pricing structure, which makes it challenging to assess the program's actual value proposition.
Intermediate (Some Foundational Knowledge Recommended)
Live (Engaging Sessions With Instructors Or Peers)
Learn A New Skill
We found extremely limited public feedback about the original "Social Media Mastery" program, which raises questions about its reach and impact. The general sentiment toward Blair Kaplan Venables as a social media expert appears positive based on her media features, but independent course reviews are virtually non-existent.
We found no verifiable testimonials specifically for the "Social Media Mastery" program. While Blair's website features client testimonials for her services, none explicitly mention this course.
This absence of student feedback, particularly for a cohort-based program that presumably had multiple participants, raises questions about the program's impact and reach.
We couldn't locate any discussions about this specific program on Reddit, Quora, or other social platforms. This absence of community discussion is notable for a program that supposedly ran cohorts.
Without independent reviews or verifiable student outcomes, we can't confidently assess what people actually think about this program. The instructor's credentials are solid, but program-specific feedback is essentially non-existent.
The program promised to help entrepreneurs "master social media marketing" and "achieve business goals." Without concrete success metrics or case studies, we can't verify if these outcomes were achieved.
No pricing information available for any period.
Unknown for this specific program.
No verified success stories or case studies found for "Social Media Mastery" participants.
The complete absence of pricing, success stories, and detailed program information suggests either poor marketing documentation or intentional opacity. For a program claiming to teach marketing mastery, this lack of transparent marketing is ironic.
Unknown (program ran in 2017, predating many current platforms)
No information about recordings or downloadable materials
Unknown
Basic requirements assumed (computer, internet)
We have no information about how the program was actually delivered, making it impossible to assess the learning experience quality.
No formal complaints found, though this could be due to limited program visibility rather than excellence.
No refund policy information available for any of Blair's programs.
Current practice of not displaying prices publicly and requiring discovery calls for program information limits transparency.
The complete absence of community discussion about a supposedly comprehensive cohort program is concerning.
While we found no evidence of scams or unethical practices, the lack of transparency around pricing, refund policies, and student outcomes creates uncertainty. The program's apparent discontinuation without explanation also raises questions.
Without pricing information or verified outcomes, we can't assess value. The program's discontinuation suggests it may not have achieved sustainable success.
After thorough research, we found that "Social Media Mastery" by Blair Kaplan Venables appears to be a legitimate but discontinued program from around 2017. While Blair herself has solid credentials (15+ years experience, featured in major media outlets), the specific course lacks the transparency we'd expect from a quality educational offering.
The complete absence of detailed curriculum information, pricing, student testimonials, or independent reviews makes it impossible for us to recommend this program, even if it were still available. The fact that it's no longer offered, with no clear explanation or transition path for interested students, raises additional concerns.
For those interested in Blair's social media expertise, we'd suggest investigating her current workshop offerings or looking for more transparent alternatives. A legitimate mastery-level program should proudly showcase its curriculum, success stories, and pricing. The lack of these basic elements, combined with virtually no digital footprint from past students, suggests this program didn't create the lasting impact you'd expect from a true "mastery" course.
Our legitimacy score of 6.2/10 reflects Blair's genuine expertise balanced against the program's lack of transparency and apparent limited success. We recommend seeking social media training from providers who openly share their curriculum, pricing, and student outcomes.
Without pricing information or verified outcomes, we can't assess value. The program's discontinuation suggests it may not have achieved sustainable success.
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