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A Pricey ClickFunnels Training That Requires Ongoing Payments to Maintain
We spent considerable time investigating the Funnel Builder Coaching & Certification Program, and here's what we discovered. Created by Russell Brunson, the co-founder of ClickFunnels with over 20 years in digital marketing, this program promises to transform you into a certified funnel building expert.
The course structure focuses on teaching you how to build 15 different types of sales funnels using the ClickFunnels platform. We noticed the curriculum spans approximately 90 days, covering everything from basic opt-in funnels to complex webinar and membership funnels. The training goes beyond just technical skills, incorporating modules on client acquisition, project management, and agency operations.
What caught our attention was the pricing model. After your initial payment of $5,000 (or three installments of $1,997), you're required to pay $497 per month to maintain your certification and access. This ongoing commitment significantly increases the total investment over time.
The program includes a Funnel Builder Plan ClickFunnels account with unlimited workspaces during your certification period, which typically costs $208/month separately. We found this inclusion helpful but noted it doesn't offset the substantial ongoing fees.
Russell Brunson personally guides participants through the certification process, sharing frameworks he's developed over two decades. The course promises not just software mastery but a complete business model for starting your own funnel building agency.
Intermediate (Some Foundational Knowledge Recommended)
Make Money
We found opinions sharply divided, with many questioning whether the high price and ongoing fees justify the value, while others praise the comprehensive ClickFunnels training.
"I honestly believe that having a ClickFunnels certification won't make a huge difference to your business." - SupplyGem Reviewer
"If you're serious about building or scaling an online business, I absolutely recommend considering Russell Brunson's courses." - Side Hustles Database
"Russell emphasizes proven, evergreen strategies that remain effective over time." - Side Hustles Database
"You still need to be good at marketing, copy, and all that. The cert just says you know how to use CF." - Reddit User
"ClickFunnels Certification Program is an excellent way to improve your funnel-building and marketing skills." - Khris Digital
Reddit discussions reveal significant skepticism about the program's value proposition. We found users commenting that "the cert just says you know how to use CF" and warning that "you still need to be good at marketing, copy, and all that." Quora contributors echo similar concerns about the cost versus return on investment.
While the training appears comprehensive for ClickFunnels mastery, the combination of high upfront costs and ongoing monthly fees makes it difficult to recommend for most people.
The program claims to teach "mastery of 15 funnel types" and help you "build a successful agency." We verified the comprehensive funnel training but found no concrete data supporting typical agency success rates.
Earlier versions reportedly cost $10,000+, then reduced to around $3,000. Current structure at $5,000 initial plus $497/month represents a different monetization approach.
ClickFunnels actively promotes additional products including Two Comma Club X coaching, live events, and software upgrades throughout the customer journey
While ClickFunnels showcases select success stories, we couldn't find verifiable data on average student outcomes or agency success rates post-certification
The marketing overpromises on income potential while understating the true long-term financial commitment required to maintain certification
ClickFunnels' proprietary membership platform delivers video content and resources. Users report functional but basic interface compared to dedicated learning management systems.
Streaming video lessons with downloadable worksheets and templates. Full video downloads typically not permitted.
Platform is mobile-responsive for content consumption, though we recommend desktop for implementing funnel building tasks
High-speed internet for video streaming, modern web browser, no special hardware requirements beyond standard computer
The platform adequately delivers content but lacks advanced LMS features we'd expect at this price point, particularly given ClickFunnels' position as a software company
We discovered the certification requires continuous $497 monthly payments to maintain, which wasn't clearly communicated in initial marketing materials. Users report feeling locked into an expensive subscription model.
ClickFunnels offers a 3-day cancellation policy and 30-day "action-based" refund policy, requiring proof you've completed coursework and implemented strategies without success. This restrictive policy concerns us given the high investment.
The marketing emphasizes potential income opportunities but downplays the ongoing financial commitment. We found this misleading, especially given the total cost can exceed $10,000 in the first year alone.
Multiple users express frustration about the temporary nature of certification and question whether the credential actually attracts clients as promised in marketing materials.
The combination of unclear pricing disclosure, restrictive refund policy, and ongoing payment requirements raises serious concerns about the program's value structure.
At $5,000 upfront plus $497 monthly, we find the value proposition extremely challenging to justify. The total first-year investment exceeds $10,000, placing this among the most expensive certifications in the digital marketing space.
We've thoroughly examined the Funnel Builder Coaching & Certification Program, and our findings reveal a complex picture. Russell Brunson undeniably possesses deep expertise in funnel building, having co-founded ClickFunnels and accumulated over 20 years of experience. The curriculum appears comprehensive, covering 15 funnel types with both technical and business development components.
However, we can't ignore the concerning financial structure. The initial $5,000 investment (or $5,991 via installments) followed by mandatory $497 monthly payments creates an ongoing financial burden that many students don't fully grasp upfront. This means you'll invest over $10,000 in your first year alone.
What troubles us most is the temporary nature of the certification. Unlike traditional certifications that you earn and keep, this one requires continuous payment to maintain. Stop paying, lose your certification, it's that simple.
For an Ultra High Ticket course, we expected more robust support systems, guaranteed coaching access, and verifiable success metrics. Instead, we found limited direct instructor interaction and no concrete data on average student outcomes.
We'd only recommend this program to individuals who are already generating significant revenue from ClickFunnels services and need the official certification for credibility. For everyone else, especially those new to funnel building, we suggest exploring more affordable alternatives like the One Funnel Away Challenge or other digital marketing courses that don't require ongoing payments.
The program is legitimate in that it delivers ClickFunnels training, but the value proposition simply doesn't align with the extreme cost structure for most learners.
At $5,000 upfront plus $497 monthly, we find the value proposition extremely challenging to justify. The total first-year investment exceeds $10,000, placing this among the most expensive certifications in the digital marketing space.
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We spent considerable time investigating the Funnel Builder Coaching & Certification Program, and here's what we discovered. Created by Russell Brunso...
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