Elliott Training Academy
Review

High-Intensity Sales Training Program by Controversial Sales Trainer Andy Elliott

Medium
  • Last updated 08/06/2025
by Andy Elliott

What you'll learn ? Overview

Elliott Training Academy is a comprehensive sales training program hosted on the Skool platform, created by Andy Elliott, CEO and Founder of The Elliott Group. We discovered this program offers over 100 hours of training content focused on high-intensity sales techniques, particularly for the automotive industry but marketed for general high-ticket sales.

The course philosophy centers on developing what Elliott calls a "killer instinct" in sales through aggressive closing techniques, objection handling, and mindset transformation. Weekly live Q&A sessions with Andy Elliott himself provide direct access to the instructor, while the community component connects you with other sales professionals and entrepreneurs.

What sets this program apart (for better or worse) is its controversial approach to personal development. Elliott famously requires his employees to maintain six-pack abs as a demonstration of discipline, a philosophy that extends into his training methodology. The program promises to transform not just your sales techniques but your entire approach to personal standards and success.

We found the training heavily emphasizes phone sales mastery, internet lead conversion, and specific scripts for closing deals. While the content is comprehensive, it's worth noting that Elliott's teaching style is polarizing, with some finding it motivational and others considering it overly aggressive or outdated for modern sales environments.

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Is this course for you?

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Prior experience needed

Intermediate (Some Foundational Knowledge Recommended)

πŸ‘‰

Time commitment

moderate Moderate (5–10 Hours/Week)

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Learning style

Hybrid (Mix Of Pre-Recorded Lessons & Live Workshops)

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Goal

Make Money

Best suited for:

Commission-based automotive salespeople comfortable with aggressive tactics and controversial personal development requirements who can afford ongoing monthly investments without guaranteed returns

Instructor

Andy Elliott

Distinguished Psychology Professor and Motivation Researcher Legitimacy Score: 9/10
Andrew J. Elliot is a renowned professor of psychology at the University of Rochester, specializing in approach and avoidance motivation research. Born in 1962, his groundbreaking work combines classic and contemporary methodologies to test various theories in achievement and social motivation. His research has significant implications for educational and sport contexts, focusing on the self, motivation, achievement, and social connection. As of June 2025, Dr. Elliot continues to lead the Approach-Avoidance Motivation Research Group, contributing valuable insights to the field of psychology.
Dr. Elliot earned his B.A. in 1985 from Taylor University in Indiana, followed by a Ph.D. in social-personality psychology from the University of Wisconsin–Madison in 1994. His academic career has flourished at the University of Rochester, where he has established himself as a leading researcher in motivation science. He served as Churchill Fellow at Cambridge University in 2010 and as visiting senior fellow at Jesus College in Oxford University during the 2013-2014 academic year. Currently, he serves as editor of 'Advances in Motivation Science' and consulting editor to several prestigious journals including the 'Journal of Educational Psychology'.
β€’ Named one of Thomson Reuters' ISI Highly Cited for the Social Sciences in 2010
β€’ Recipient of the 2003 Friedrich Wilhelm Bessel Research award for mid-career contributions to Psychology
β€’ Awarded the 2013 Ed and Carol Diener Award for Outstanding Contributions to Personality Psychology
β€’ Received multiple research grants from organizations including the Institute of Education Sciences and the Humboldt Foundation
β€’ Developed the influential hierarchical model of approach and avoidance motivation
β€’ Appointed as Churchill Fellow at Cambridge University (2010)
β€’ Served as visiting senior fellow at Jesus College, Oxford University (2013-2014)
β€’ N/A
Dr. Elliot maintains a primarily academic digital footprint through his university profile and research publications. His online visibility centers around scholarly platforms rather than commercial social media channels, with his work being frequently cited in academic circles. He does not appear to regularly engage with social media platforms for professional promotion or content sharing.

Course Details

  • ⏱ Duration0
  • πŸ“Ά DifficultyMedium
  • βŒ› Access Monthly
  • ⏰ Time investmentModerate (5–10 Hours/Week)

🧠 Prerequisites

No formal prerequisites stated, though existing sales experience helps maximize the aggressive techniques taught


πŸ’» Requirements

Stable internet connection, device for streaming content, willingness to adopt controversial personal standards


πŸ’Έ Hidden Costs

Potential pressure to attend live events or upgrade to higher-tier coaching programs


πŸ™‹β€β™‚οΈ Support Options

Weekly live Q&A calls with Andy Elliott, community forum access, sales call audits for feedback

Course content

  • Module 1: Sales Warrior Mindset: Developing unshakeable confidence, overcoming call reluctance, building mental toughness
  • Module 2: Phone Sales Mastery: Cold calling techniques, appointment setting scripts, voice tonality training
  • Module 3: Closing Techniques Arsenal: Assumptive close, urgency creation, trial closes, handling stalls
  • Module 4: Objection Destruction: Price objections, spouse objections, think-it-over responses, specific rebuttals
  • Module 5: Internet Lead Domination: Email templates, text message sequences, social media prospecting
  • Module 6: Follow-Up Systems: Creating systematic follow-up, CRM management, staying top-of-mind
  • Module 7: Negotiation Mastery: Maintaining profit margins, dealing with trade-ins, finance strategies
  • Module 8: Personal Branding: Building referral networks, social media presence, becoming the go-to salesperson

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Feedbacks

Overall sentiment

The community response to Elliott Training Academy is deeply divided. We found passionate supporters who credit the program with transforming their careers alongside harsh critics who question both the methods and the value proposition.

Praised points

  • Increased sales performance reported by automotive sales professionals
  • High-energy motivational content that pushes students beyond comfort zones
  • Specific scripts and tactics that can be immediately implemented

Criticisms

  • Overly aggressive sales tactics that may alienate modern consumers
  • Focus on car sales limits applicability for other industries
  • Controversial personal standards create uncomfortable training environment

Testimonials

"His program can really help both beginners and those who are on the advanced level when it comes to selling" - Fewchur.com reviewer

"The book is heavily focused on car sales, which may not be suitable for those in other industries" - Amazon reviewer

"His mindset is actually terrible from a fitness perspective" - Fitness professional on Fewchur.com

"Andy's stuff really works if you apply it, my numbers went way up" - Reddit user

"It's overpriced, old-school tactics. You can find better info for free or cheaper" - Reddit sales community member

Social insights

Reddit discussions reveal significant skepticism about Elliott's methods, with many sales professionals warning about the "guru" mentality. However, some automotive salespeople defend the program, sharing specific income increases after implementation. The controversy around his physical fitness requirements dominates many online discussions.

Video review

Marketing Analysis

Claim Verification

Elliott claims to have trained "over 500,000 salespeople" and run "the fastest-growing sales training company globally." We couldn't independently verify these numbers, and no third-party data supports these superlatives.

Price History

The $299/month Skool membership represents the entry-level option, with reports of programs like "Master Closer University" costing $7,500+. Price transparency remains limited.

Upsell Practices

The business model heavily relies on upgrading members from the monthly subscription to high-ticket coaching programs through "strategy calls."

Student Success

While testimonials feature dramatic income increases, we found no independent data on average student outcomes. Success stories predominantly come from automotive sales, raising questions about broader applicability.

Platform & Delivery

Learning Platform

Hosted on Skool platform, providing standard functionality for course delivery, community interaction, and live sessions

Content Accessibility

24/7 access to video content through Skool platform, with replays of live Q&A sessions available to active members

Mobile Compatibility

Skool platform offers mobile accessibility, though user experience may vary compared to desktop viewing

Technical Requirements

Basic internet connection for video streaming, no specialized software required beyond web browser

Red flags check

😬

Complaints

The Better Business Bureau shows The Elliott Group is not accredited, with multiple unresolved complaints. We found concerning patterns in customer feedback about unfulfilled promises and communication issues.

😬

Refund policy issues

While the Skool platform typically offers standard cancellation for monthly subscriptions, Elliott's other high-ticket programs explicitly state "ALL SALES ARE FINAL. NO REFUNDS," which raises concerns about commitment requirements.

😬

Marketing practices

Elliott markets himself as having "the fastest-growing sales training company globally" without providing verifiable metrics. His claim of training "over 500,000 salespeople" lacks independent verification.

😬

Community feedback

Beyond the physical fitness controversy, we found reports of a "cult-like" atmosphere where questioning methods results in aggressive pushback from devoted followers.

Is this course legit?

Value For Money

At $299/month for the basic membership, you're paying a premium for access to Elliott's specific system and weekly live calls. We found that much of the core sales training content (closing techniques, objection handling) exists in less expensive alternatives, though Elliott's particular aggressive style and automotive focus may resonate with specific personalities.

Conclusion

Elliott Training Academy occupies a unique, controversial space in sales training. We verified it's a real program with actual content and active students, particularly in automotive sales. However, the instructor's emphasis on physical fitness as a business requirement, unverified marketing claims, and the polarizing teaching style raise significant concerns. The program's legitimacy depends entirely on your perspective. If you're an automotive salesperson who thrives on aggressive motivation and doesn't mind controversial leadership philosophies, you might find value here. For everyone else, especially those in non-automotive sales or who prefer evidence-based, modern sales methodologies, we recommend exploring alternatives. The monthly subscription model at least limits financial risk compared to Elliott's ultra high-ticket offerings, but we strongly advise trying a single month before any longer commitment. The combination of mixed reviews, unverified claims, and controversial requirements prevents us from giving this program a stronger endorsement.

FAQs about this course

The membership includes over 100 hours of training videos, weekly live Q&A calls with Andy Elliott, access to the community forum, sales call audits, and periodic in-person meetup opportunities.

While marketed broadly, we found the content heavily focuses on automotive sales. Those in other industries report mixed applicability of the techniques taught.

Andy Elliott requires his employees to maintain visible abdominal muscles as a demonstration of discipline. This philosophy extends into his training, creating a controversial standard unrelated to actual sales ability.

The monthly Skool subscription can be cancelled anytime, but Elliott's higher-tier programs explicitly state 'ALL SALES ARE FINAL' with no refunds under any circumstances.

Andy Elliott is CEO of The Elliott Group, claiming to have trained over 500,000 salespeople. He built his reputation in automotive sales before transitioning to training, though specific credentials or certifications aren't publicly verified.

The program emphasizes extremely aggressive closing tactics combined with a controversial personal development philosophy linking physical fitness to sales success.

We found legitimate concerns about unverified marketing claims, the focus on outdated aggressive tactics, and the controversial fitness requirements. However, some automotive salespeople report genuine success with the methods.

Yes, The Elliott Group is not BBB accredited, and we found multiple unresolved complaints about the company's business practices.

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Elliott Training Academy screenshot
Elliott Training Academy Review
$ 299
Total score: 5,4/10 ⭐
  • Duration0
  • DifficultyMedium
  • Release Date06/2025
  • Format Self-Paced or Membership
  • AccessMonthly
  • Time InvestmentModerate (5–10 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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Elliott Training Academy Review