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The Last Facebook Ads Course You'll Ever Need To Make Profit For Your Maker Business
We discovered Maker Ads Guide positions itself as the definitive Facebook Ads playbook for indie makers, SaaS founders, and creative entrepreneurs. Created by Nico Jeannen (who managed over $1M in ad spend and sold two startups for a combined $265,000), this course caught our attention for its laser focus on practical results over theory.
After reviewing the curriculum, we found it covers the entire Facebook Ads journey, from setting up your Business Manager to scaling profitable campaigns. The course includes 33 video lessons that walk through account setup, audience targeting, creative design, campaign structure, and optimization strategies. What sets it apart? The inclusion of 100+ tested ad templates that students can adapt directly, potentially saving weeks of trial and error.
Here's what surprised us: while most Facebook Ads courses target general e-commerce or agencies, this one specifically addresses the unique challenges of software makers and creative entrepreneurs. The material focuses on acquiring users for apps, SaaS products, and digital tools, which explains why testimonials frequently mention rapid user acquisition (some students report gaining subscribers within their first week).
We noticed the course changed ownership in November 2023, with Amy Penellum (former ads strategist at Loom, Hotjar, and Klaviyo) taking over from Nico. However, the sales page still prominently features Nico, which could confuse buyers about who's actually running the show. Despite this transparency issue, the core content appears intact and continues to deliver value based on recent feedback we've analyzed.
Beginner (No Prior Experience Needed)
light Light (1–5 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Make Money
We found overwhelmingly positive feedback from indie makers and SaaS founders who've taken the course. Students consistently report getting tangible results quickly, though advanced advertisers find it too basic. The community particularly values the no-nonsense approach and maker-specific focus.
"Super useful course, it really helped me get started with FB ads for my SaaS cliplama.com."
"Nico took over my account, did some magic... 2 months later, +$14,600 revenue for my product." - Marc Lou, founder at Shipfast
"I grew my app to $7500 MRR in 6 months using my own advertising tips and was able to sell my startup for $200k after." - Nico Jeannen (about his own results)
"Nico's the go-to-guy when it comes to social ads. Tons of improvement points from a quick look at my ad account."
"In my first week I was able to land 7 subscriptions for my product."
On indie hacker forums and Twitter, we discovered genuine enthusiasm for Nico's teaching style and transparency with real numbers. Reddit discussions confirm students achieve quick wins, though some express skepticism about long-term scalability. The maker community particularly appreciates the focus on bootstrapped businesses rather than venture-funded startups.
Students genuinely achieve quick results with Facebook Ads after taking this course, particularly those with SaaS products or digital tools. The practical focus and included templates provide immediate value, though the lack of ongoing support or advanced strategies limits its appeal for scaling beyond initial success.
The headline promises this is "The Last Facebook Ads Course You'll Ever Need." For beginners in the maker space, this holds largely true, the comprehensive curriculum covers everything needed to start and scale initial campaigns. However, calling it the "last" course oversells it, advanced practitioners will eventually need deeper strategies. The profit claim depends entirely on product-market fit and consistent application.
Originally $197, currently discounted to $119. No evidence of frequent price manipulation or false urgency tactics.
The "Ad Roasting" service ($29) offers personalized video feedback on existing campaigns. No aggressive upselling detected, just this single complementary service.
Marc Lou reports adding $14,600 in revenue, while Nico himself grew an app to $7,500 MRR before a $200k exit. Several testimonials mention gaining 7+ subscriptions in the first week. These specific results add credibility, though individual outcomes will vary based on product quality and market demand.
The marketing makes realistic promises for its target audience of makers and SaaS founders. Student success stories align with what's achievable through disciplined Facebook Ads execution. The main concern remains the misleading presentation of who currently operates the course.
Course hosted on standard platform (likely Gumroad or similar based on Nico's previous products), interface appears clean and functional based on preview screenshots
Lifetime access to all 33 videos, downloadable templates and checklists, no mention of content expiration
Video lessons accessible on mobile devices through standard web browser
Basic internet connection for streaming videos, Facebook Business Manager access required for implementation
For a $119 self-paced course, the delivery method meets expectations. Lifetime access and downloadable resources provide good value. The lack of specific platform details is a minor omission, but standard video hosting platforms typically work well for this type of content. No red flags in terms of accessibility or technical barriers.
We found no major complaints about content quality or delivery. Students generally receive what's promised. The main issue? The sales page still heavily features original creator Nico Jeannen despite the ownership change to Amy Penellum in November 2023.
The main course refund policy isn't clearly stated on the sales page (we only found refund terms for the "Ad Roasting" service). This missing information represents a transparency gap that should concern potential buyers.
The marketing stays refreshingly grounded, avoiding typical "get rich quick" promises. However, the lack of transparency about current ownership is problematic. While Amy Penellum is mentioned in the footer, casual visitors might assume Nico still runs the course.
No patterns of negative sentiment or scam accusations surfaced in our research. The testimonials include specific details and real company names, adding credibility. The ownership confusion remains the primary concern across discussions.
The course content appears legitimate with satisfied students, but the misleading presentation about who currently runs it raises questions about transparency. Combined with the missing refund policy, these issues prevent a higher trust score.
At $119 (down from $197), we find this course delivers strong value for makers new to Facebook Ads. The 100+ templates alone could save weeks of testing, potentially worth the price. Compared to hiring an agency or wasting budget on ineffective campaigns, the ROI potential is significant for those who apply the lessons consistently.
After thorough analysis, we conclude Maker Ads Guide is a legitimate and valuable resource for its specific target audience. Nico Jeannen's track record (managing $1M+ in ad spend, selling startups for $265k combined) provides real credibility, and student testimonials consistently report quick, tangible results.
The course excels at what it promises: teaching makers and SaaS founders how to run profitable Facebook Ads without the fluff. The practical focus, included templates, and maker-specific examples justify the price point. Students regularly report gaining paying users within their first week, which aligns with the course's promise of rapid results.
However, two concerns prevent a higher legitimacy score. First, the sales page misleadingly features original creator Nico Jeannen despite Amy Penellum taking ownership in November 2023. While Amy brings strong credentials (Loom, Hotjar, Klaviyo experience), this lack of transparency could disappoint buyers expecting Nico's direct involvement. Second, the missing refund policy on the main course creates unnecessary doubt.
For beginners in the maker/SaaS space looking to master Facebook Ads quickly, we recommend this course with a 7.2/10 legitimacy score. Just understand you're buying Amy Penellum's management of Nico's original content, not ongoing access to Nico himself. The core material remains solid and actionable, making it worthwhile despite these transparency issues.
At $119 (down from $197), we find this course delivers strong value for makers new to Facebook Ads. The 100+ templates alone could save weeks of testing, potentially worth the price. Compared to hiring an agency or wasting budget on ineffective campaigns, the ROI potential is significant for those who apply the lessons consistently.
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We discovered Maker Ads Guide positions itself as the definitive Facebook Ads playbook for indie makers, SaaS founders, and creative entrepreneurs. Cr...
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